Many years ago, most small-town kitchens had a strawberry jam jar just like the one seen here – sometimes the apple jar too . We used ours for sugar – later on mom stashed rubber bands, band aides and safety pins in them.
So why did everyone have one?
Way back in the late 1930s and early ‘40s there were 3 different jam jars given away as promotions to introduce Kix cereal.
The strawberry and the apple are plentiful… but not the pineapple.
It is what I call a Pink Unicorn—much rarer than a White Unicorn. Why you ask?
Because a White Unicorn is occasionally found in the wild. But not a pink one.
For 30 years I looked for that rare Pineapple – it eluded me at every turn.
Finally my industrious daughter Kat found one in eBay captivity and negotiated a healthy ransom to free it .
Happily the Kix cereal jam jar family is complete and lives quietly in my cupboard.
Don’t tell the others but I’ll always love that strawberry best!
